Why I made the switch to REAL Brokerage
I’ve had the privilege of working at a few different brokerages—some local, some international. Each one brought something meaningful to the table and helped shape the agent (and human) I am today. But over time, I realized I wanted more than what the traditional model could offer.
I started getting curious. I talked with colleagues I admire and dug into what I really value—things like creative freedom, thoughtful leadership, tech that actually works, and a culture that doesn’t just say it’s collaborative, but actually feels that way.
That’s when REAL Brokerage rose to the top.
REAL leads with a simple but powerful motto: Work Hard and Be Kind. And those aren’t just words—they’re the heartbeat of this community. It’s a place where everyone is welcome, valued, and respected. Agents here are deeply committed to collaboration, not competition, and we show up to lift each other up every single day.
REAL’s vision is one I share wholeheartedly—to create a world where buying and selling real estate is simple, seamless, and even (dare I say) enjoyable for everyone involved. It’s innovative, agent-focused, and refreshingly human. The leadership runs the company like a modern startup—with intentional tools and a clear commitment to improving the experience for agents and clients alike.
For me, joining REAL wasn’t just a business decision—it was an alignment decision. I’m doing my best work here, alongside some of the most values-driven, forward-thinking people in the industry.
And one of the things I’ve come to love most in this business? Supporting other agents. In my first five years, I closed over 100 transactions—and learned a whole lot through trial, error, and collaboration. These days, I find so much joy in helping others tap into their strengths, define their brand, and build bold, intentional businesses. If you ever want to swap ideas or talk shop, I’m always up for that conversation.
If you’re feeling the pull toward something more, you’re not alone. One in ten agents switched brokerages last year—and that number jumps to 14% for active producers (source: Mike DelPrete, 2024 Brokerage Churn Analysis).
So if you’re curious what makes REAL different—and why I’m so confident this is where my happiest, most impactful work is happening—I’d love to connect.
REAL Brokerage
UNMATCHED SERVICE AND RESULTS
29k Agents
50 States
4 Provinces
NASDAQ: REAX
REAL transforms the real estate experience with creative marketing, cutting-edge technology, and exceptional client service to bring the world to your front door.
Unlike traditional brokerages, REAL nurtures a culture of collaboration. Behind each of our agents is the expertise and resources of a dedicated, global team. By working together, we offer our clients unparalleled representation and a true competitive edge.