Selling steps

To generate the most meaningful buyer activity as quickly as possible, a home must be priced accurately based on the home itself, it’s neighborhood AND current market conditions. I use the very latest local listings and sales data to price your home fairly and competitively based on your specific goals.

My objective when listing your home is to elicit an almost romantic daydream, so that potential buyers feel excited and hopeful about the prospect of living there. To help craft that feeling, I will likely encourage you to make some intentional changes to the home’s presentation to best prepare it to be marketed.

I want to get as many eyeballs on your home as quickly as possible to better the chances of an offer that is deemed “highest and best.”

Thinking about selling your home to buy elsewhere? Together we will assess a few different strategies and decide which course of action makes the most sense based on your goals, market conditions, your budget and your timeline.

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MARKETING your home

Every home has a story—and my job is to tell yours in a way that captures attention and creates connection.

I use a thoughtful mix of tools to maximize your home’s exposure and reach the right buyers, including:

  • Professional photography and high-quality video

  • Creative, strategic social media campaigns

  • Beautiful printed materials and targeted email marketing

  • Open Houses and exclusive broker networking events

This is where I get to bring my background in marketing to life—using strategy and creativity to build buzz and generate serious interest. The result? More eyes on your home, more opportunities, and ideally, the right offer at the right time.

Comparative market analysis

A CMA is a detailed report I put together using data from recently sold homes in your area—aka “comps”—that are similar in size, condition, and location to yours.

This gives us a realistic, data-backed view of what your home could sell for. From there, we’ll have an open, strategic conversation about pricing—one that allows for an “if this, then that” approach, so we stay flexible and smart in today’s market.

A cozy bedroom with a large bed covered in a white quilt, layered with a dark blanket and neutral pillows. A beige area rug is underneath the bed. There are two nightstands with lamps on each side of the bed. The room has white walls, a large window with greenery outside, and minimalist framed artwork on the wall. A ceiling light fixture is also visible.

Getting Ready To lisT

Let’s set the stage for the strongest offer and best possible terms. Before we go live, I may recommend a few repairs or cosmetic updates to help your home shine.

Even small, strategic improvements can make a big impact on a buyer’s first impression—and ultimately, on your bottom line. My goal is to help you invest wisely, so your home stands out from the moment it hits the market.

understanding your bottom line

The net sheet is your financial snapshot. It outlines the costs of selling—like commissions, closing fees, and taxes—and subtracts them from your expected sale price.

We’ll also factor in any outstanding mortgage balance or other expenses to give you a clear, realistic view of what you can expect to walk away with. It’s all about helping you plan your next move with confidence and clarity.

Alison Derse, Realtor Portland Oregon - Intimate eating area with wine and flowers surrounded by a gallery wall