How I Helped My Client Sell Her Portland Home in 20 Days in a Slow Market
I want to tell you this story because it illustrates exactly what drives results for sellers, and it is not magic or luck or a secretly hot market.
My client came to me with a beautiful home in a Portland neighborhood where inventory had been piling up for several months. Homes in her area and price range were sitting. Some had already gone through price reductions. The general sentiment was that it was a tough time to sell.
She needed to move because her family was relocating out of state and the timeline was real. So we did it right.
Here is exactly what we did, step by step.
I started with an honest walk-through where I was direct about what needed to happen before photos. Not a renovation. Intentional editing. We removed furniture that was making rooms feel smaller than they were. We had the interior professionally cleaned and touched up paint in a few specific spots. We replaced a dated light fixture in the kitchen that had been bothering her for years and cost about $200 to swap out. None of it was expensive. All of it mattered in the photos.
I brought in the photographer I always use for Portland homes, someone who understands how to make natural light do the work and how to make a home feel lived-in and beautiful rather than staged and stiff.
We launched on a Thursday. We priced it at the number the data supported, which was slightly below where a few other hopeful sellers in the neighborhood had listed their homes without success.
By Saturday we had seven showings. By Sunday we had three offers. We closed twenty days after listing at a price that exceeded what my client had expected given the market conditions.
The difference was not a secret formula. It was honest preparation, correct pricing, great photography, and a strategic launch. These are the things I do for every listing I take. If you are thinking about selling, let's talk about your specific situation.
If you are thinking about selling your Portland home, let's talk about your specific situation and build a strategy that works.
Alison Derse | REAL Broker Portland | 503.748.9818 | Alison@AlisonPDX.com | alisonpdx.com
